November62012

So Banks Beer, which markets itself as the national beer of Barbados, recently launched an ad with the tag line, “My Brown Ting, My Banks. Brown never looked so tasty.” Yup, a racist, sexist colonial throwback which draws on a long history of the sexualisation, commodification and thingification of the brown woman’s body. Very, very original and imaginative, Banks. 

Read CODE RED’s article on sexism and racialised images in Caribbean advertising. 
CODE RED is a feminist collective of Caribbean women and men.  Find us on facebook, follow us on twitter and subscribe to our wordpress blog.

So Banks Beer, which markets itself as the national beer of Barbados, recently launched an ad with the tag line, “My Brown Ting, My Banks. Brown never looked so tasty.”
 Yup, a racist, sexist colonial throwback which draws on a long history of the sexualisation, commodification and thingification of the brown woman’s body. Very, very original and imaginative, Banks. 

Read CODE RED’s article on sexism and racialised images in Caribbean advertising. 

CODE RED is a feminist collective of Caribbean women and men.  Find us on facebook, follow us on twitter and subscribe to our wordpress blog.

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